WOW Skin Science was founded with the intent of delivering chemical-free premium health products and a dream of making a breakthrough in the lifestyle industry. The brand combines the traditional Indian Ayurveda with western herbal science to redefine natural beauty products as we know them.
WOW Skin Science was founded by Arvind, Ashwin Sokke, along with Manish and Karan Chowdhary in xx. Ever since its inception, WOW’s unique formulations stood apart from its rivals in the skincare domain. The company recently roped in actor Disha Patani as its brand ambassador for the entire range of hair care products.
WOW belongs to the family of internet first brands. With its association with major eCommerce channels such as Amazon, WOW was able to attract thousands of customers in a short span of time. Amit Agarwal, Head Of Amazon India has confirmed on record that WOW products are a big hit among all their sellers. The natural formulations at affordable prices and a “customer-first” strategy have made the company a global success. Their Apple cider vinegar shampoo is the best selling product in the US on Amazon. The popularity of a wide range of WOW products has earned the brand a stellar reputation on a global scale.
According to Manish, “In the West, there’s an increasing consciousness of using organic, nature-based products, and that’s what WOW Skin Science has delivered. The last quarter has been very good for us because we’ve achieved remarkable growth in our market. We have 100 + product variants with creative and successful formulations”.
WOW was selling through multiple online channels including their own brand store powered by Shopify. Here are some of the major challenges the brand was facing:
After a lot of market research, the WOW team stumbled upon EasyEcom and we immediately hit it off. We collaborated soon after and there was no turning back. WOW not only found a multi-channel inventory solution from EasyEcom, but also a trusted partner that focused on driving efficiency and sales for WOW.
Before EasyEcom, WOW found a multi-channel inventory solution to manage their eCommerce business. While this solution provided multi-warehouse integration with eCommerce storefronts, it lacked major functionalities that were required to determine profitability. There were no tools in place that could optimize the brand’s day to day operations.
Furthermore, the pricing scheme for this solution was too steep. The pricing ate into the margins for the company and it became difficult to sustain the minimum profitability levels.
After getting a disappointing response from the other inventory management platform, WOW moved to EasyEcom and we started optimizing their day to day operations, one at a time.
Apart from everything integrated on a single dashboard, we also arranged for one on one consultation on-demand with our solution experts as required.
WOW has been using the EasyEcom solution for its multi-channel sales since mid-2017. Their business volume has consistently increased across different channels. The brand has crossed $100M in revenue as of today.
“Because of the scalable solution provided by EasyEcom, WOW team has easily handled the day to day operations even at manyfold business that we are doing now. We are looking to adopt the EasyEcom platform for other brands as well”
-Karan Chowdhary, Co-Founder at WOW Skin Science