How it started
It began with a question nobody was answering.
In 2014, Indian sellers were pouring onto marketplaces like Amazon, and drowning the moment the orders came in. Inventory lived in spreadsheets. Fulfillment ran on memory. Money leaked everywhere, quietly.
Our founders had lived it. So they built the layer that was missing: one system beneath everything, keeping it all in sync. By 2017 it was a full operating system: order management and warehousing under one roof.
Today it runs across 12 countries and 1,800+ brands. It's grown, it's deepened, it's added reconciliation and video proof. But it still starts from the same question it did on day one: why should running a business be this hard?