Tata CliQ achieves 90% of its same-day Order Fulfillment Adherence, with AI-driven Warehouse Management


TataCliQ is the Tata Group’s eCommerce initiative. It was launched in May 2016 and sells electronics, high-end fashion apparel and footwear. Tata CliQ offers consumers in-store express deliveries, easy returns and pick up across 1,200+ stores in 90+ towns in India. 

Known for carrying world-famous brands such as Hugo Boss, Armani and Michael Kors, Tata Cliq’s annual revenue exceeds USD 100 billion.

Streamlining operations to achieve warehousing efficiency- the Challenge.

Before EasyEcom, all warehousing operations,i.e. Inwarding, shelving and outwarding happened manually through Excel. Orders were processed through the seller portal on Tata CliQ’s backend and the same was used to generate invoices and dispatch orders.

The 60/40 ratio of manual and automated intervention was unfavorable because it created silos in operations and communications. As a result, there was a dip in warehousing efficiency. 

Collaborating with EasyEcom

As an aggregator platform, TataCliQ operates their own warehouse and inventory and partners with individual sellers. TataCliQ handed over warehousing operations to EasyEcom to process orders received from both inventory models.streams. After extensive market research, TataCliq was impressed with EasyEcom’s ability to pull up data from the seller portal for the next stages.

What differentiates us from other market solutions are 

  1. How user-friendly EasyEcom is, facilitating the end user to adopt the software.
  2. The reduction in the number of steps a user follows to complete the process.
  3. The flexibility and customization level available with the EasyEcom system.
  4. The solutioning approach to meet feature inclusions and developments.
  5. It helped Tata CliQ to achieve 90% of adherence promised to customers. 
  6. 98% of orders succeeded in getting dispatched on the same day after instating a warehouse management system.
  7. Warehousing capability and efficiency went up from 85% to 95%.

Warehousing Automation and Inventory Replenishment- The EasyEcom Solution

After being on boarded onto the platform from December 2019, Tata CliQ has been able to

  1. Make all 10 warehouses operational and live within 6 months.
  2. Accelerate logistics and process >100 same-day orders for RTDs.
  3. Leverage inventory aging, replenishment reports and inventory forecasting enabled the business and category to plan the inventory during peak sales. 
  4. Integrate the seller portal to manage orders and make inventory adjustments via SAP integration. 
  5. Avail workarounds on-demand to get the desired end-to-end supply chain visibility.


"TataCliq has been on the platform since 2019 . Back then, only 2 out of 10 warehouses rolled out in Mumbai and Bengaluru. Thanks to EasyEcom, we were able to make 10 warehouses live in 6 months. Our warehouse efficiency and order processing times improved, with 90% of orders getting dispatched on the same-day." 

Pratik Rathi, Product Analyst

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