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About Mindful Souls

As digitally native lifestyle brands scale globally, operational complexity across order management and fulfillment multiplies. This case study analyzes how Mindful Souls, a fast-growing US-based wellness brand, leveraged EasyEcom’s unified Order Management System (OMS) and Warehouse Management System (WMS) to overcome operational bottlenecks, improve SLA adherence, and expand globally while maintaining inventory and order accuracy.

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Context

Mindful Souls, headquartered in the US and serving customers across North America, Europe, and beyond, is driven by a commitment to mindful living and customer-centric fulfillment. Being a subsidiary of publicly listed Vaibhav Global Limited meant that operational excellence was non-negotiable. But rapid growth exposed gaps—fragmented inventory, manual workflows, inconsistent SLAs, and rising global fulfillment costs.

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Overall Impact

By deploying EasyEcom’s unified OMS + WMS stack, Mindful Souls achieved:

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Problem Statement

Mindful Souls’ existing workflows relied on:

• Manual order processing across marketplaces and D2C channels
• Lack of centralized, real-time inventory visibility
• Error-prone manual kitting processes
• Inefficient order routing leading to high shipping costs
• Disconnected accounting and operational systems
• Limited courier integrations impacting last-mile delivery
• Inconsistent SLA adherence, risking marketplace penalties

These challenges constrained scalability and introduced hidden operational inefficiencies during peak demand periods.

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Solution Framework

To address these challenges, EasyEcom deployed a unified OMS and WMS solution that enabled Mindful Souls to:

• Centralize inventory and multi-channel order management
  
• Automate order processing with multi-currency, multi-region support
  
• Implement intelligent order routing to optimize shipping costs and reduce TAT
  
• Automate physical and virtual kitting workflows
  
• Integrate seamlessly with Microsoft Dynamics 365 for real-time accounting
  
• Expand courier network access for efficient local and international deliveries
  
• Improve SLA adherence through automated, accurate fulfillment workflows

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Results & Analysis

Warehouse Performance Improvements:

Order Management Improvements:

Mindful Souls’ operations transformed into a high-accuracy, scalable system capable of handling increased order volumes without compromising SLA adherence or customer satisfaction.

Conclusion

EasyEcom’s OMS and WMS integration enabled Mindful Souls to:

• Build a lean, scalable backend for global multi-channel operations
  
• Improve order accuracy and SLA adherence
  
• Reduce operational costs through intelligent routing and automated workflows
  
• Enhance customer satisfaction while maintaining operational agility

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Hear it from Mindful Souls

“We reached a stage where our volume outgrew our capabilities, and we needed a system that could simplify ecommerce order and warehouse operations without adding chaos. EasyEcom helped us scale efficiently while controlling costs.”

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Monal Gehlot,

Head of Sales & Operations, Mindful Souls

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