How Zippee Scaled 50x and Slashed Processing Time by 80% with EasyEcom

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About Zippee

Zippee is a fast-growing quick commerce enabler that operates a nationwide network of dark stores for D2C and retail brands across India. It helps brands deliver to customers faster while reducing logistics costs, by managing last-mile-ready inventory closer to demand hubs.

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Zippee Vision

Zippee’s vision is to revolutionize D2C retail by building a seamless, scalable quick commerce ecosystem across India, empowering brands to deliver faster while ensuring lower logistics costs and exceptional customer experiences.

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Overall Impact

By deploying EasyEcom’s unified OMS + WMS stack, Zippee achieved:

The Challenge

To deliver on its quick commerce promise, Zippee needed to:

• Integrate with external courier partners to manage last-mile delivery efficiently.
• Seamlessly connect with each brand’s OMS to pull orders into dark stores without manual intervention.
• Identify and manage limited SKU assortments that each brand allocated for quick commerce.
• Build scalable, dynamic workflows to adapt to the evolving quick commerce landscape.
• Gain visibility across organization, brand, and store operations in real time.
• Enable a single dark store to handle multi-brand operations to optimize space and manpower.
• Route orders dynamically based on proximity, pin codes, and geolocation for faster delivery and optimal inventory allocation.

Without a scalable tech backbone, managing these complexities while maintaining low operational costs was a significant challenge.

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The Solution: EasyEcom OMS + WMS

Zippee partnered with EasyEcom’s Order Management System (OMS) and Warehouse Management System (WMS) to streamline its quick commerce operations while ensuring scalability and cost-efficiency.

What EasyEcom Delivered:

• Courier Integrations with partners like Loginext for seamless dispatch and tracking.
• Brand OMS Integrations to automate the pulling of quick commerce orders into dark stores.
• Custom Shopify Logic to identify and filter brand-allocated SKUs for dark store fulfillment.
• Dynamic, Customizable Workflows to adapt rapidly to operational changes.
• Multi-location Tracking across organization, brand, and store levels using EasyEcom’s 3PL capabilities.
• Single Dark Store, Multi-brand Management to facilitate optimal space utilization and efficient order processing.
• Dynamic Routing using proximity, pin code, and geolocation logic to reduce delivery times while managing inventory effectively.

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The Impact

Zippee partnered with EasyEcom’s Order Management System (OMS) and Warehouse Management System (WMS) to streamline its quick commerce operations while ensuring scalability and cost-efficiency.

Warehouse Efficiency

• Expanded rapidly to 15 dark stores within months
• 95% increase in picking productivity per person (30-minute intervals)
• 33% increase in packing productivity per person
• Significantly improved dark store space utilization
• 99% bin-level inventory accuracy, even during peak seasons
• 100% order fill rates within the first few months

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Order Management Excellence

• Managed 150,000+ units per month during peak seasons
• SLA adherence improved from 20% to 80% with zero breaches
• Reduced average order processing time from 5-10 minutes to 90 secs
• Enhanced manpower utilization (reduced from 4-5 people to 2 per store)
• Reduced dispatch cycles by 80% for faster deliveries
• Lowered return rates by over 50% (from 15% to 8%)
• Reduced order cancellations by 50% (from 10% to 5%)

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Key Metrics at a Glance

The Road Ahead

With EasyEcom as its technology backbone, Zippee has successfully built a scalable, reliable quick commerce operation that empowers brands to deliver to customers faster while maintaining operational efficiency and lower costs.

As Zippee continues expanding its dark store network across India, EasyEcom remains a trusted partner in powering seamless quick commerce experiences for brands and customers.

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