How The Good Glam Group Boosted Order Management with EasyEcom’s Paperless WMS

About

The Good Glam Group is a content-to-commerce platform forming a cohesive symbiotic community of beauty titans, influencers and content creators. Renowned brands include MyGlamm, St.Botanica, Wyn Beauty by Serena Williams, Organic Harvest, Sirona Hygiene and The Moms Co.

The House of Brand’s story started out as MyGlamm in 2019. After Darpan Sanghvi and PopXo’s Priyanka Gill’s individual entrepreneurial journeys hit a roadblock in 2020 with customer retention and profit turnover, the two formed a partnership that would solve each other’s problems, and rapidly upscale India’s first content-to-commerce model in the process. They acquired Naiyya Saggi’s BabyChakra shortly afterwards to tap into the parenting platform and expand the customer base, with the trio creating the nation’s first beauty DTC unicorn. 

Order Processing and Fulfillment- the Challenge

As a house of brands, The Group’s operations involve consolidating products and on-the-ground dealings with multiple DTC brands which naturally upscaled order and sales volumes. The biggest challenges they faced included

1. Fragmented fulfillment operations complicated by scale and lack of training 
2. Frequent order and warehouse SLA breaches from manual order processing.
3. Shipping lags arising from delayed manifest generation.
4.  Lengthy paperwork per manifest driving confusion over task delegation and completion.
5. More order processing and item-putaway time due to absence of bin-sortation

With growth, the Group realized they were running the risk of unintentional skips, driving up order SLA breaches. 

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How Collaborating with EasyEcom Improved Order Prioritization

With eCommerce marketplace and website transactions the key revenue drivers, going onboard EasyEcom bridged the gaps by automating tasks and streamlining order and warehouse management for the Good Glam Group, with the conglomerate succeeding in

1. Going 100% paperless at warehouse-level to drive fulfillment velocity by equipping every warehouse with HandHeld Terminals.
2. Identifying orders to be processed first by prioritization according to marketplace and/or website.
3. Automating batch creations,improving order prioritization SLA from 80% to 95%.
4. Expediting order pickup for further shipping instructions with automatic bulk manifest generation and courier partner switching post manifest generation
5. Uniform and consistent communication concerning recently imported orders to the system to identify batches with shorter SLA.
6. Reducing order processing time and saving 250 man hours on a monthly basis 
7. Identifying individual warehouses in breach of SLA.
8. Implementing Digital SKUs to identify and record redemption of non-physical inventory items such as digital coins and wallet systems, notifying pickers and packers not to initiate the process. 

In the words of Paras Guleria, Heading St. Botanica’s eCommerce Operations as the Assistant Manager -ERP 

“ Previously, manifest generation was slow and sequential because most of our users spent more time on the same system. With automated batch creation, paperless picklists and HHT implementation at warehouses, we’ve saved nearly 250 effort hours on a monthly basis which has raised our fulfillment score and expedited shipping.  I appreciate EasyEcom on a system and team-level for accommodating and accomplishing configuration requests from our end and making order and warehouse management more efficient!”

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