The Ministry of Nuts is a young D2C snacking brand launched in November 2020 under the name SellPro Commerce Pvt Ltd that made its online debut in May 2021. The company was founded by Ravi Dubey, a computer science graduate who previously held managerial roles at several leading digital marketing agencies before diving into the food and beverages sector.
The Ministry of Nuts’s goal is to meet the nation’s collective demand for healthier snacking options by promoting an affordable and diverse product range that adds to the growth of the food and beverages sector. The team’s home base is in Andheri, Mumbai comprising 50 members and boasts 150 unique SKUs across highest quality premium nuts, nut butters, dried fruits and berries, and gift package hampers.
The Challenge- Time and Cost Efficiency Gaps
The Ministry of Nuts primarily operates out of Andheri and uses Pickrr’s fulfillment services across New Delhi, Bengaluru,Hyderabad, Kolkata, Chennai and Thane.
As a young brand going up against established giants with deeper pockets, the Ministry of Nuts cut in on the action through their digital positioning strategy. They began selling through their Shopify storefront which received ~90% of orders during the company’s maiden Diwali in 2021, and continues to serve till date as their native website. When they hit a run rate of 500, the brand made the decision to diversify to multi-marketplaces such as Amazon, Paytm, Flipkart and Snapdeal in 6 months which saw an immediate rise in order volume and sales.
The seasonal sales distribution pie saw Amazon accounting for 8-9% of marketplace orders,with Flipkart and Paytm accounting for 2-3%. The daily orders received on platforms grew to 100 during festive sales.
When orders crossed 1500, it became painfully clear that manual tasks would need to be automated if the brand was to stay time-efficient and reach its fullest potential. Sans an automated eCommerce enablement solution, the brand was plagued by the following challenges;
How EasyEcom Boosted Operational Efficiency by 96%
The team ran a thorough search for an advanced eCommerce solution that not only took care of the challenges they faced then but forewarned them of risks and opportunities down the line. And that’s how they came in contact with EasyEcom.
Post-onboarding, the numbers speak for themselves, with the team succeeding in
“ EasyEcom is a great software, and the best part about it is that it provides hassle-free integrations across marketplace, couriers, accounting, payment processing and overall operational activities. This has smoothened our processes, with productivity shooting up 50% while lowering our running costs by 44-46%. While snags are at a minimum, we’ve always felt supported through the account manager and technical team’s responsiveness and troubleshooting capabilities.”
Director & Strategy Head, Ministry of Nuts