Marketing Manager- Demand Generation

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search marketing

● Data Driven decision making

● Email marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand

generation efforts.

● Develop and maintain relationships with partners, influencers and other

stakeholders.

● Collaborate with other departments, such as product and customer service, to create

cohesive demand generation efforts.

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis - Distinctive Competencies & Competitive Advantage.

● Create and manage demand generation budget and forecasts.

● Measure and report on the success of demand generation campaigns, using metrics

such as lead, conversions and revenue.

● Identify and resolve challenges and conflicts within the demand generation process.

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Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3 years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email

marketing.

● Understanding of multiple customer flows and proficiency in marketing automation

& a CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven

decisions.

● Knowledge of sales techniques and strategies.

● Excellent communication & collaboration skills.

● Ability to prioritize and manage multiple tasks and projects.

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.