WhatsApp for eCommerce : Now Comes with complete Marketing Stack in 2018
Facebook owned app, WhatsApp with almost around 1.3 billion users, has never let its customers down. Coming up with new features year on year has started making our lives simpler and in addition to that has set the bar high for its rival companies, We-chat, Line, Telegram, Hike messenger, etc.
How WhatsApp is continually impacting lives
With its previous releases, starting from enabling payment transactions through WhatsApp to creating a WhatsApp Business application, WhatsApp has helped more than 80% small scale companies from developing countries (Source: analysis group) in growing their ecommerce businesses and to connect with their customers.
Also, in its recent launch, introducing an end to end encryption, Whatsapp group update for Admins, live location sharing, Group calling on voice and video calls, forwarded message indication etc help users to trust Whatsapp on their data privacy and security with the technology upgrade.
Customers need leisure in communicating with companies as they do with close ones. So to improve their service and support, brands come up with the chatbot on their websites, associated with messaging services to provide alerts, notifications and more.
WhatsApp, with more than a billion users across the world, sending more than 60 billion messages every day to stay connected with their dear ones, and helping companies to improve their services, has now extended its support for ecommerce businesses wanting a more powerful tool to communicate.
WhatsApp has finally released its API for ecommerce businesses!!
There is no turning back with this new update for businesses. It’s going to have a huge impact on small to large scale companies. With the growing digitization, users are always looking out for richness in their living.
As per the new update from WhatsApp, here’s how people can connect with a business:
Requesting helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information Requesting helpful transformation on WhatsApp.
Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
Get support: Some ecommerce businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.
Is WhatsApp charging companies to deliver messages?
Yes! With WhatsApp business, brands are being charged for sending non promotional messages like updating with notifications, inquiries, event updates, movie tickets, appointment reminders, flight tickets etc. Around 90 companies, Uber, MakeMyTrip, BookMyShow, etc along with small scale ecommerce businesses have already been using this new service.
How can ecommerce businesses save money on messaging service?
Before answering let me trap you with a notice: WhatsApp Business API release is not for everyone. It needs to be signed up by companies from here.
On getting registered with the API, companies can avoid paying for messaging or support service by responding within 24 hours to customer’s enquiry. Charges will be applied on replying to customers after 24 hours.
How will WhatsApp API release help ecommerce businesses in long run?
Whatsapp business API besides helping companies to manage communication with their customers will also be helpful in sharing business email ID, description, address and website. This update is going to help both, small scale and large companies like event organizers, banking sectors, airline, eCommerce industries and more.
The major impact that it is going to have is in the eCommerce industry. How?
The current update of WhatsApp is like a gift to eCommerce stores.
Powerful use case of customer service on WhatsApp by MakeMyTrip
MakeMyTrip application which provides lot of online travel services including flight tickets, hotels and holiday packages for domestic and international visits. All thanks to Whatsapp that now allows us to check the PNR status of booked tickets and live running status through WhatsApp.
How to get live train status update on WhatsApp?
Save MakeMyTrip number, “7349389104″
Send a text message with train number.
You will receive the train details with its live running status as shown in the image.
Similarly, to check PNR status, Send the message text as, “PNR status for ”. The company will also forward promotional messages, vouchers, cancellations and more in near future.
Powerful use case of customer service on WhatsApp by BookMyShow
Online Entertainment Ticketing platform, BookMyShow has made WhatsApp a default ticket confirmation platform. Tickets booked from BookMyShow will be forwarded to users on WhatsApp with a confirmation text or a QR code with an Email. This service can be stopped by replying, “Stop” .
Powerful use case of customer service on WhatsApp by nearby store
Let’s take an example of store where a customer can place an order to deliver goods through Whatsapp. Who wouldn’t want the food items, vegetables, daily needs to be delivered at doorstep without any much of effort? With payment and live location sharing option, it will be simpler to make the transactions and track the ordered product.
After Google taking a step forward in the eCommerce industry, it is WhatsApp who has extended its hands to help ecommerce businesses run smoother, setting the bars high for rival companies.
Worried on Data Privacy?
WhatsApp along with providing extended support to its customers also cares deeply about everyone’s privacy and security. As per an update on user policy and security, it has confirmed on data and calls being secured by end-to-end encryption so no one, even WhatsApp can read or listen to conversations.