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Amazon is a constantly evolving marketplace, with new updates to its operations, advertising, and Seller Central backend being released all the time. But when you have a lot to knock off, smaller updates that get missed could snowball and impact your business in a bigger way and for a longer time than you thought possible!
We’re talking about everything, from your sales numbers and product rankings to how you advertise and attract new customers. And with more and more people recognizing Amazon as a great source of income and sales, the marketplace is getting more crowded than ever.
If your primary marketplace is Amazon, it's important to stay informed of the eCommerce giant's latest developments. And we thought we'd save you the effort and search time with a comprehensive list of those updates that have been rolled out since the beginning of the year.
So, whether you're just starting out on Amazon or you're a seasoned pro, read on to learn about the latest changes and how you can use them to grow your eCommerce business.
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Amazon Updates to Keep Your Business Ahead
Products Page in Amazon Ad Console
Are you an Amazon advertiser who's always looking for ways to improve your campaigns? Well, Amazon has quietly introduced a new feature that might just help you do that: the Products Page.
Located within the Advertising interface, this handy tool lists all the products that are currently active in your advertising campaigns. And the best part? It's just a click away from the campaign dashboard, right below the budget page.
With the Products Page, you'll be able to easily track the performance of your advertised products, and even drill down to the campaign and ad group level for a more detailed analysis. Plus, if you're looking for ways to enhance your product listings, this page will provide you with helpful suggestions to optimize your ads.
So, if you're serious about maximizing your Amazon advertising campaigns, be sure to check out the Products Page and start unlocking the insights you need to succeed!
Set Budget for Promotions
This new feature is called the "budget function," and it's designed to help merchants keep a tight handle on their spending when offering deals like Percentage Off and Buy One Get One Free promotions. Before launching any new promotion, sellers must now set a budget that either specifies a total amount or a certain number of orders.
But here's the best part: Once the promotion has reached 80% of its budgeted value, it will automatically be taken down. The remaining 20% will be used to cover redemptions from customers who have already applied for the promotion. This means that sellers can offer their customers enticing deals without worrying about going over budget or losing money.
This new budget feature has a lot of benefits for sellers. First, it allows them to offer more promotions without fear of overspending. Second, it ensures that customers receive the best possible experience by guaranteeing that there will be enough budget left to cover redemptions. And finally, it enables sellers to better manage their expenses on promotions, giving them more control over their business and their bottom line.
So, if you're a seller on Amazon and you're looking for ways to manage your promotional spending, give the budget function a try. It could be just the thing you need to take your business to the next level!
FBA Capacity Limit to Streamline Inventory
Amazon has recently introduced a new feature called the FBA capacity limit, which makes it easier for you to manage your inventory. So, what exactly is the FBA capacity limit? It's a new monthly statistic that combines the restock limitations and quarterly storage limits into one. This means that your inventory storage at FBA centers will now be limited by this cap.
Now, you might be wondering, what determines the FBA capacity limit? There are a few factors, including your sales volume, past inventory levels, and storage fees. But don't worry, Amazon has made it easier for you by providing all the information in one place.
This new update may seem overwhelming, but it actually serves as a benefit to sellers by providing a more organized and streamlined approach to inventory management. Instead of having to keep track of multiple limits from different sources, you now have everything in one place.
As an Amazon seller, it's important to stay up-to-date with these updates to optimize your selling experience. So, take advantage of this new feature and streamline your inventory management process today!
- IPI score
- Sales forecasts for your ASINs
- Shipment lead time
- Amazon warehouse capacity
- Historical sales volume
- Seasonal and peak selling periods for your products
- Scheduled deals
- New products added to your catalog
We're listing all the improvements of this new capacity management system for your reference below:
- A single, month-long FBA capacity limit: Navigating two sets of limitations (storage and restock) has been difficult for sellers. Amazon has addressed these concerns by imposing a fixed monthly limit on the products you can transmit to and store at Amazon.
- Projected capacity limitations: Amazon additionally released projected capacity limits for the next two months to assist you in planning ahead of time. Depending on how effectively you use capacity, estimates may go up or down.
- FBA capacity manager: The new capacity manager lets merchants request more capacity after charging them a reservation fee (10$/ Cubic floor).
- FBA capacity limits in volume (vs. units): Amazon will set capacity restrictions and track your inventory utilization by volume in order to more accurately reflect your capacity usage.
Overage fees will be applicable if your inventory (not including open shipments) exceeds your FBA capacity limits.
Amazon to Add Diverse Apparel Imagery
Great news for Amazon shoppers! Starting March 31, 2023, you'll notice fresh new on-model photos on certain adult apparel products. Amazon is making this move to improve representation and cater to customer preferences. The aim is to promote inclusivity and diversity on the platform and convey the message that everyone is welcome at Amazon. The best part? There will be no additional cost to the merchant, as Amazon will be adding the on-model photos to the description pages of selected ASINs in the apparel category.
Now, instead of having to navigate through multiple blogs and websites for information, you'll have access to a comprehensive collection of photos on one page. On mobile devices, you'll even have up to ten image blocks to choose from, and up to three curated photos can be displayed without replacing any existing ones.
Brands Can Enroll 200 ASINs in Vine
Given how 90% of Amazon customers are influenced by past experiences, product reviews impact sales growth, either positively, or negatively. Brands that join the Amazon Vine program will benefit from obtaining their first reviews from a community of verified Amazon reviews on Amazon.
Amazon has increased the number of ASINs that can enroll in the Vine program from 60 to 200 in order to increase its reach. As a result, sellers can now sign up 200 ASINs for the Vine program at once.
You can get assistance from eStore Factory's Amazon account management professionals with respect to increasing reviews, responding to queries in the "Customer question and answer section," or performing other maintenance activities for Seller Central.
Amazon Project Zero
Project Zero detects and eliminates counterfeits by combining the power of Amazon technology with brand insights.
- Trigger auto protections.
Amazon will proactively remove suspected counterfeit goods from stores using the data points provided by merchants. Daily monitoring of over 8 billion listing updates will take place in an effort to detect suspected forgeries.
- Remove counterfeits promptly.
Gain access to a never-before-seen feature that will allow you to quickly erase bogus listings without contacting Amazon for help. Their feedback loops are constantly fueled by correct inputs, allowing them to stop violations before they have an impact on customers.
- Protect your brand.
You may proactively prevent fakes from reaching buyers by adding unique numbers to your products with an optional serialization service. Regardless of whether Amazon or another seller fulfills the order, every item received is authenticated.
Amazon Starts Flagging ‘frequently returned’ Products to Audit Inventory
Have you noticed something new popping up on the site lately? Well, as we all know, the pandemic has caused a surge in e-commerce returns across the board, and Amazon is taking steps to address this issue. To tighten its belt in response to a sluggish economy and a shaky financial situation, the company has started to display warnings for commonly returned items.
So, what does the warning say? Well, it reads, "Frequently returned item: Check the product details and customer reviews to learn more about this item." It's a pretty straightforward message, but it could make a big difference in reducing the number of returns overall.
It's not entirely clear yet whether this is a limited test or a gradual rollout, but one thing we do know is that the warning only appears on products that are fulfilled by Amazon and come from third-party suppliers. The idea behind this warning is to give your customers a heads-up about products that are frequently returned, so they can make a more informed decision before making a purchase. It minimizes returns, empowers decision-making and ultimately saves eCommerce sellers the headache of dealing with a high volume of returned items that need further action.
The future of Amazon FBA is looking brighter than ever with its latest updates and features for 2023. From the improved inventory management system to the new AI-powered product recommendations, Amazon FBA is constantly evolving to cater to the needs of its sellers and customers.
With these updates, selling on Amazon FBA will be more efficient, profitable, and enjoyable than ever before. So, whether you're a seasoned seller or just starting out, make sure to take advantage of these features to elevate your business and stay ahead of the competition.
Self-service Listing Feature for Single AMI Products
AWS Marketplace has introduced a new self-service listing feature for single AMI products. This new feature allows sellers to publish and update AMI listings more quickly and easily. To use the self-service listing feature, sellers will need to create a seller account in the AWS Marketplace Management Portal. They can then provide the following information in order to create a fresh AMI listing:
- Product name
- Product Description
- Product version
- Product price
- Product support options
The self-service listing feature for single AMI products is a significant improvement over the previous manual listing process. Initially, sellers submitted a request to AWS Marketplace, and there was no guarantee that the request would be approved. The self-service listing feature eliminates this uncertainty and allows sellers to publish their listings more quickly and easily.
In addition to the above, here are some additional benefits of the new self-service listing feature:
- Sellers can now publish and update AMI listings more quickly and easily.
- Sellers have more control over their listings.
- Sellers can better market their products to potential customers.
The new self-service listing feature is a valuable tool for AWS Marketplace sellers. It makes it easier for sellers to get their AMI products to market and helps them to better market their products to potential customers.
EasyEcom offers multiple Amazon integrations to help you streamline your FBA business. Through the platform, you can easily manage your inventory, automate fulfillment, and optimize listings to increase sales. Try us out to see the difference for yourself and take your Amazon business to the next level!
