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The Christmas bells have already begun to chime, and several brands are readying themselves for the onslaught of holiday shoppers by rethinking their inventory management system. Therefore, now is a crucial time for you to consider what you should do in the subsequent weeks. For eCommerce retail enterprises, Christmas is one of the busiest and most lucrative times of the year. The majority of e-commerce businesses generate half or more of their yearly sales between Halloween and New Year’s Eve.
The pandemic has made sellers and buyers alike realize the potential of transacting online. This extends to holiday shopping, where buyers can avoid the rush hour, plan their gifting options ahead just in time for the presents to be delivered to the recipient. When it comes to holiday gifting, online shopping has eclipsed traditional retail. Because of the fierce competition between firms to increase holiday sales, more people are placing online orders, which has an influence on things like bounce rates, shipment times, and returns. Brands must now produce exceptional experiences that keep users on their websites, provide amazing shopping experiences, and generate significant conversions.
The tips this post contains will help you plan out your inventory management system for maximum profit!
Elf-y strategies to Sleigh your Christmas inventory
- Make a holiday sales strategy
Shopping for the holidays is anticipated to start much earlier than it did in 2021. In actuality, only 40% of consumers indicate they plan to start shopping in the final two months of the year. Why? As consumer budgets are getting tighter, they are searching for deals.
Holiday sales are a constant source of stress for all systems, including billing, supply chain, and marketing. Planning ahead is the greatest way to bolster these systems and make sure you’re prepared to face the holiday season head-on. Without adequate preparation, you run the risk of missing out on opportunities, failing to foresee possible issues, and spending money on the wrong things at the wrong time.
- Feature a Holiday Design in Your Store
Create a suitable homepage for your website. The entire website does not need to be redesigned. Frequently, the primary parts and pages only need a “skin” addition. Choose a lovely festive theme and use your creativity to the fullest.
You may, for instance, design a winter fairy tale or an Easter beautiful garden on your website to amplify the festive mood. Alternatively, you might set up a timer to count down the days till the holiday. This tactic heightens the festive mood by creating a sense of urgency that the holiday is quickly approaching and that buyers must make their purchases right away.
- Boost the website’s Christmas sales.
- Emphasize your gift offerings and advertising.
- Keep navigational changes to a minimum. You want the returning consumers to have no trouble finding what they’re looking for.
- Keep in mind the call to action buttons.
- Build gift baskets
It would be worthwhile to put together a gift package if you have a number of things that go well together. These raise your average order value because multiple things are bought in one transaction rather than just one.
To save time and automatically sync your stock levels during the busiest season of the year, make sure your inventory management system enables product bundling. Make it apparent to your customers how much they will save by buying a gift package, if at all possible. They’ll believe they are getting better value for their money, which improves the client experience.
- Holiday surge on your e-commerce site
Your website must be designed to withstand a surge of online shoppers. Without even mentioning the actual path to purchase, a customer’s first impression of your e-commerce website can make or break their dwell time and by virtue of association, engagement. Your website needs strong branding, comprehensive product information, easy navigation, and quick load times to keep visitors on it.
Additionally, make sure that your landing page experience properly communicates what your company is providing and what makes its items outstanding, directing visitors to the most recent promotional sales and the appropriate pages on your website. This will improve your search engine optimization (SEO) rating and make it easier for potential customers to discover your sponsored Google ads. Adapt your website for seasonal sales with features for certain products, messaging that is holiday-specific, sales promos, and gift guides for product offerings.
- Remarketing and email marketing
Never undervalue the effectiveness of email marketing! You can consistently stay in your clients’ minds during the holiday season if you arrange your email campaign in advance. A holiday email marketing strategy can target your consumers’ purchasing patterns and advertise your future deals and gift-giving campaigns.
Another very successful email approach is remarketing via email campaigns. Making abandoned cart emails and reconnecting with previous customers motivates them to purchase now while there are still deals available. More than 40% of cart abandonment emails are opened, according to research, and 50% of users who clicked through the email made a purchase. With the help of these remarketing strategies, you can quickly increase your revenue by attracting high-quality clients.
The festive and holiday shopping season is the ideal time for online companies to reach out and engage their customers by participating in all of the festivities. But more importantly, it is that time of year when individuals are eager to make purchases for a number of reasons, surprising friends with Christmas gifts, or a little self-indulgence before the New Year begins. The EasyEcom platform gives users the ability to easily optimise their inventory management system for online sales. To help you scale your firm and make crucial business decisions, it provides you with real-time data on sales, production, and inventory. It includes all of the tools you need to set reorder points and manage inventory, regardless of whether you’re a make-to-order or make-to-stock company.
So make the most of this opportunity to draw attention to your company by positioning it prominently!