When it comes to home-grown brands, India has witnessed a remarkable transformation in recent years. These brands have not only challenged the dominance of international giants but have also emerged as beacons of innovation and national pride. In 2023, several Indian brands stole the spotlight with their disruptive ideas, high-quality products, and exceptional customer experiences.
Let's take a closer look at the 8 most watched Indian home-grown brands that made a lasting impact on the Indian market and garnered widespread attention.
India got its very own street-style brand with Bhaane, in 2012 - A brand that is beyond fleeting trends; A brand that makes timeless, practical fashion to last. Bhaane reaches out to the conscious millennial that believes in consuming wisely, refuses capitalism and mindless consumerism.
Bhaane means rising sun in Gurmukhi. The name embodies the brand’s inclination towards progress, change and optimism, representing a new India. Subtle, classic pieces that carry on through seasons, in clean lines and muted shades captures the essence of the brand's aesthetic. High quality products that are versatile and practical, can be worn on multiple occasions and make for great wardrobe staples.
Bhaane focuses on highlighting the person behind the product rather than just the product itself. It is a platform for the young, bright talent of India. Their affinity to pop culture and fine art comes through with their quirky collaborations with artists, musicians and chefs as partners.
When one visits the Cord website, they’re sure to be hooked. With a beautifully designed, rustic aesthetic, it speaks volumes of the brand’s quality. Cord was established in 2015 with the intention of bridging the gap between the past and the present. Authentic craftsmanship, coupled with sedimentary tones reflects the overall aesthetic of the brand. But comfort, versatility and functionality are still at the forefront of their design with easy, breezy silhouettes!
The brand does a mix of clothing and handcrafted leather goods, focused on durability and excellence.
Boat, an audio consumer electronics brand, has made waves with its affordable yet high-quality products. From headphones to speakers and earphones, Boat has captured the attention of music enthusiasts worldwide. With a focus on delivering superior sound experiences and trendy designs, Boat has gained a loyal following.
Their commitment to innovation and customer satisfaction has propelled them to the forefront of the audio industry. Boat's success story showcases the immense potential of Indian brands in the highly competitive consumer electronics market.
4. Nappa dori
Nappa Dori was started in 2010 with the intention of discarding conventional design mandates of the leather goods industry and bringing effective, functional design that added effortless flair without being ostentatious and predictable.
A brand born in India with their roots strongly grounded in the country, the words ‘Nappa Dori’ literally translate to leather and thread. Every handcrafted piece is laced with individuality, paying a tribute to the quintessential Indian sensibility. The brand uses the excellence of ancient Indian craftsmanship and sophistication of modern design to create handcrafted pieces that are timeless.
Nappa Dori is not only above pretentiousness in its design but also in its philosophy and strongly believes in giving back to the community. It shares its profits with a day shelter for destitute children that provides them with food, shelter, clothing, education and medical care.
About a decade ago, there came a wave of obsession with pop-art among millennials. The Kitschy style was embodied by almost everyone in some form or the other. That’s when Chumbak was born.
A brand that has a delectable sense of humour and an original take on colours and shapes. Something that started off as a brand of fridge magnets was so well-received that it now houses all sorts of lifestyle and fashion products. A Chumbak piece can be spotted from a distance! They started off as one of the first few brands to translate the kitsch culture into products in India and are now synonymous with quirk! While their products are fun and games, they never lack quality. Made with quality textiles, a Chumbak product is designed to last and remain your wardrobe statement for a long time. Word also has it that they are also coming up with their own cafes really soon.
Tjori, an Indian lifestyle brand, celebrates the country's rich cultural heritage through its curated collection of clothing, accessories, and home decor. With a focus on handcrafted and artisanal products, Tjori supports local craftsmen and promotes traditional craftsmanship. Each product tells a story, reflecting the vibrant diversity of India. Tjori has successfully bridged the gap between traditional art forms and contemporary fashion, making it a beloved brand among those who appreciate unique and timeless creations.
Ever heard of a brand that does not mull on imperfections, rather flaunts them? Bodice does just that. Their design philosophy focuses on the journey back to the fundamental, refining and elevating elements on the way without trying to meet society’s notion of ‘perfection’! Their inspiration comes from traditional Indian craftsmanship, interpreted into clean silhouettes and geometric proportions.
Focus lies on construction, a constituent of architecture, where trends are overlooked, instead concentrating on durability, simplicity and practicality of the garment. Their signature aesthetic is built on a foundation of a contemporary approach to traditional architecture constructed from long-standing traditional Indian weaves.
Biotique, a brand rooted in Ayurveda, has captured the attention of conscious consumers seeking natural skincare and haircare solutions. With its range of eco-friendly and cruelty-free products, Biotique has become a go-to brand for those looking to embrace a sustainable lifestyle.Biotique's commitment to combining ancient Ayurvedic recipes with modern scientific innovation has positioned it as a leader in the organic beauty space.
These home-grown brands are a window to the modern Indian that has evolved from flaunting their culture to wearing it like an amulet. The Indian that chooses quality over quantity and consumerism. If you know of any more home-grown brands that you love and follow, do let us know in the comments!
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