Amazon black hat and white hat tricks to boost sale

Useful tricks to increase sale on Amazon

Before purchasing a product online, customers do their detailed research by comparing similar items, reading reviews, checking prices and specs of the shortlisted products. Sometimes purchases are driven by featured deals and discounts as well. One thing is certain that customers depend on reviews, ratings, price comparisons etc in order to make a purchase. We look for the best deals around that product at the best price possible. Most of the times, when we click on buy now button without checking other seller’s price or some of us even buy the top showing result/bestsellers product.

Why Black Hat in Amazon eCommerce Marketing

It takes time for a new product to rank high, gather sufficient reviews and ratings. There is a parallel world where few online sellers or digital marketers have developed eCommerce black hat tricks to rank higher/rank as a bestseller/to be the seller with buy box. eCommerce companies such as Amazon are extremely good at detecting all this and proactively are banning seller accounts. Hence it is absolutely not recommended. However, it is imperative to learn so that we can avoid such tactics. In this article, we will talk about do’s and not do’s in the eCommerce domain.

New sellers are often lured into applying black hat techniques to get a quick boost in their sales.

Black hat techniques are illegal. Even sellers know that. Some still pursue that because it helps them boost their ranking and improve sale. More than likely this will result in account suspension and permanent account closure.

What is White Hat Marketing for eCommerce

White hat eCommerce marketing strategies are the opposite of black hat. It’s totally legal and sellers do not break any guidelines or rules to rank faster. Below we will discuss both categories and help you understand the entire landscape.

Is there Gray Hat techniques in eCommerce Marketing as well?

Gray hat is something between black and white hat. It is illegal as well, but the seller’s account might or might not get suspended. Usually you will receive an alert to stop doing such activities. There is sure shot way to determine though. Hence it is recommended to not indulge in anything that looks shady to begin with. Better to check with the seller support team if something seems dubious.

Let us now see what black hat tricks are being applied by the sellers and what techniques should be avoided to keep their account running. Later we will discuss few white and gray hat techniques as well to make sure you focus on the correct techniques.

But what if cheats still exist within your competition? I will tell you how to stay alert and away from these black hat marketers.

Commonly used Black Hat Techniques

Review Fiddling

Reviews often have a huge impact on conversion in the eCommerce world. Are you suddenly getting one-star ratings? Are a bunch of customers posting negative reviews complaining about the product? All this within a matter of a few days. Even one negative review can put a potential customer in doubt.

Since Amazon started detecting fabricated positive reviews, malicious sellers started doing something else. With the help of the above black hat trick, malicious sellers have started buying negative reviews for their competitors instead of buying a positive review for themselves. This has no impact on their own accounts. However, it ends up hurting the brand image of the competitor.

Search Manipulation

Ranking on top for a given keyword on Amazon takes time. working on SEO is a slow and steady process by improving the listed product quality and increasing sales steadily. However, the impatient sellers don’t want to wait till their ratings improve organically. Instead, they use it in a negative way on their competitors. These methods include reporting the product as pseudo, leaving and upvoting negative comments.

Some others would search and improve clicks on their own products, explore and add them to the cart, with no intention of buying. This games the Amazon algorithm and helps boost their product rank in Amazon keyword searches.

Playing with competitors listing

The sellers here change the product details or pictures and drive negative review to competitors listing.

Products which aren’t enrolled with Brand Registry can be under danger. As for sellers using black hat tricks can easily request for changes in these products. It can have a severe effect on sales.

When customers buy some product and receive something else, it will result in a negative review through which the sellers will lose their customers.

Draining competitors’ ad spend

If nothing works, few of the sellers drain competitor’s money spent on ads. This is done by clicking on their link and using up their ad budget. This ends up helping Amazon and Google make a lot of money but conversions don’t happen. In turn, this also affects the quality score for the ads and ad placement gets worsened as well.

Future ad campaigns also get affected because of such things as algorithms get incorrect signals about user behavior. This results in wrong conclusions about product relevance for given keywords and hence lowering Amazon ranking for your product.

Multiple Amazon accounts

If you are already selling on Amazon, you don’t want to put your account under permanent suspension. Opening multiple accounts with Amazon without prior approval results into getting the accounts permanently disabled.

In order to avoid being caught/suspended, the fraudsters register themselves with multiple seller accounts. Amazon is good at detecting such accounts. However smart black hat sellers end up creating multiple accounts unless they have applied through different email addresses, contact number, bank accounts, IP’s, browsers/computers and what not.

The above-listed techniques are only for a knowledge purpose. I don’t want you to rely on these black hat tricks and get your account suspended. So read further to know more on how to not let the fraudsters affect your account and what tricks you can apply instead.

How to not let black hat tricks affect your Amazon business

If there is competition in business, there will be people applying shortcuts to earn more in the short run at the cost jeopardizing the entire business. You should always monitor your account of phishing activities by staying alert.

Usually, if Amazon encounters any of these activities, they will block the hackers account themselves. However, if you feel your Amazon account is under attack, you can always report to Amazon seller support and raise an alarm with them.

You should also start following best practices pertaining to brand protection:

1. Keep a check on your’s and competitor products

2. Contact Seller Performance or other teams to keep a check on fraud activities

4. Keep following up with Amazon repeatedly on fake review submissions

5. Encourage happy customers to leave positive reviews to overwhelm the efforts of black hats

White hat techniques to improve Amazon Listings?

Now that you know what not to do, let’s talk about some of the ways you can boost your listings in the right way. Keep in mind, it takes time for these white hat practices to take effect. Be patient and you’ll see the fruits of your labor.

Some of the more effective and strategic ways to improve your Amazon listings include:

1.    Early review Rewards

Amazon has come up with early review program, wherein the customers with no fraud activities get to review and earn small credits in return.

2.    Request customers for product reviews

There are few customers who leave seller feedback instead of the product. You can reach out to these customers and request for product reviews. Send an email to these users providing a link or tutorial on how to leave a review for products. These are the customers who will leave you a product review when prompted.

Use the automatic feedback pop up for customers to review the products. Some of the tools are feedback five ; feedback express and more.

3.    Apply discounts and giveaway promotions

Amazon has come up with a giveaway campaign wherein the customers are asked to watch a video and get discounts in return. These campaigns can be promoted across a number of customers who can be invited to take part in the free giveaway products. With this, there will be multiple customers engaging with the contest and only a few will be winning them. However, you will get to promote your product across a large audience. Follow the link to know more about how the giveaway works.

4.    Inventory Management

There are few inventory management tools coming up with the virtual inventory option. With this, you can obtain the benefit of keeping low unit stock in the product inventory moving slowly.

With the help of virtual inventory, the count will always remain the same.

So if you keep Amazon inventory as 0 and virtual inventory count as 1, the product quantity will show as 1 in the product inventory, and will never reduce.

Some other tricks you can apply are,

–          Apply Keyword strategy on the Amazon listing by using the relevant keywords in your product titles, bullet points, and product descriptions

–          High-quality product images and videos attract or engage customers

–          Opt-in for Amazon promotions including Prime membership Deals to provide a discount on your products to drive more engagement

–          Promote your product through social media

If you have got any more tricks to share, feel free to share with us in the comments section and we will include them in the list.

Conclusion:

Black hat tricks normally take less time to rank and the white hat tricks are the ones taking time to rank as a bestseller.  However, staying safe and not coming under Amazon eye being as a fraudster can save your account from getting suspended. This will gain your trust among the customers and boost sales in the long run.



Amazon FBA Inventory Reimbursement for Lost and Damaged products

Save over 10-15% on Amazon Business by Inventory Reconciliation

After sending your products to Amazon FBA, do you cross-check if the right quantity is being received and the whole stock has been put on for sale?

If No, you are about to get a lifetime shocker. If yes, then well and good, read further to get a clear picture.

If you aren’t keeping up with the missed products and think that Amazon would notify you on that issue, let me inform you that Amazon doesn’t always disclose when any of your products go missing or is damaged. Or even when it does, it would do in a very convoluted way. Half the Amazon sellers won’t even understand such complex reports.

Before you open up your Amazon account and check the status of your inventory, please read further to know how I got my reimbursements from Amazon with a similar case.

Firstly, it is important for you to know that Amazon owes you for the following,
– Lost and damaged inventory from the warehouse
– Orders where the customer has been refunded but you have not received the product back in stock.
– Products lost or damaged while being received at FBA fulfillment centers.

What number of my Amazon products were facing the discrepancy?

Below is my Amazon report of 4 SKU’s where the data has been provided for product discrepancies and how much amount I was supposed to claim from the marketplace.

Amazon missing inventory

If you see the above excel sheet, you will find:

– For SKU, ABC-001, I had sent a quantity of 20 wherein 16 were sold, and 2 were lost in transit and the other 2 were damaged in the warehouse.  So, I requested a refund for 4 of these products.

– For SKU JIL-002, I had sent a quantity of 30 and FBA received 26, later they were able to find remaining 2. However, the remaining 2 units were lost in the warehouse and a claim has been raised.

– I had sent 50 units of SKU, MID-003, to the warehouse. Here they could receive only 40 units. Later they were able to find 4 and remaining 6 were lost for which claim has been provided from Amazon. Also, with 9 units being received from customers, 5 seemed to be damaged in transit and amount has been claimed for the same.

– For my last SKU, QYP-004, I had sent 30 quantities from which, 20 were sold and the remaining 4 were lost and 6 were damaged.

Amazon FBA important terms

Before I proceed further, it is very important for you to know that even though Amazon claims a refund for our lost and damaged product, it is a loss for sellers like me.

This is because, when we sell to customers, they purchase at the rate what we sell them at. Whereas, sellers receive their refunds with much lower than their actual market value.

For eg, The MID-003 product, I sell it to customers at a rate of 575$, whereas Amazon refunds me at a rate of 500$.  Experiencing a loss of 75$ on one product is huge.

How to keep a check on your Amazon FBA Shipments?

From your seller central account, go to manage FBA shipments from inventory.

While you go deeper to shipment plans through manage FBA shipments section under inventory, you will receive how many units were sent and, how many were received at the fulfillment center.

If the count isn’t same, you got to click on the Reconcile tab and submit a request. And choose an option

  • If the count in discrepancy shows positive number, you need to request the warehouse to research it.
  • If the count is negative, then you choose units not shipped or missing.

When we ask Amazon for research, they either research and find the item and add it in our stock, or if they don’t find, we get reimbursement for our missing product.

– After the products are received by Amazon, you need to check if the products have been put on sale or are reserved.
– Check your reserved inventory reports from, Reports > Fulfillment > Reserved Inventory.

Note:

  • It is necessary to reconcile your Amazon and Amazon FBA shipments at every 45 Days.
  • Amazon asks for a proof of purchase if you request for reconciliation after 60 Days (unless it is a high dollar item).
  • If Amazon is not able to locate your item after placing reconciliation request, they will refund the product amount.

How was I able to reclaim my lost inventory?

To resolve my above-discussed issue, it is necessary to audit Amazon at the end of every month and open cases for all the noted discrepancies.

After the closure of every case, and receiving an e-mail notification, we need to verify if the reimbursement actually got applied in Payments.

Here are some reports we can check from our seller account under the ‘Reports’ Tab.

1) Destroyed Inventory
2) Damaged Inventory
3) Lost Inventory

These reports can be pulled from your seller profile.

Path:  Seller Central – > Reports – > Fulfillment, find Inventory Adjustments on the left-hand side and  Select Reason Group for a date range.

  • Ones you select a reason and date range, you get the report. Copy and paste this report on a spreadsheet and sort it by FNSKU.
  • Delete the lines with “Damaged at Amazon” and “transfer to holding” reason as Amazon has already applied these reimbursements.
  • Save your file in .csv format with a valid reason group.
  • Visit help -> contact us page and raise an FBA issue with the attachment.

After the issue is submitted, Amazon gets back to you within 12 hours and will reimburse the amount within 5 to 10 business days.

Note:  Your reimbursed amounts can be checked from,

Reports -> Payments -> Transaction View -> Filter View by “Other” and adjust date period to preferred dates.  Check for “FBA Inventory Reimbursement” under product details.

Conclusion:

Now that you know how to raise reimbursement requests from Amazon, you should make it a part of your daily work routine and keep your inventory list clean of damaged/lost items.

To perform this task in a much easier way, connect to EasyEcom team by clicking here.


Manage Multiple Warehouse For Shopify, WooCommerce and Magento

Manage Multiple Warehouse For Shopify, WooCommerce and Magento

 

Online businesses strive for achieving success by catering to various locations.

Ecommerce businesses that achieve significant order volume often prefer to segregate their businesses with multiple business channels and warehouses that caters to a large number of customers spanning multiple geographical locations.

Multiple warehouses deliver in multiple fronts. It helps customers with the benefit of time and utility that is not easily achievable with a single warehouse. The deliveries to customers get faster, transportation costs are reduced and it provides the business easy accessibility to raw materials and storage.

But…

When multiple warehouses are incorporated in a business it poses a lot of operational challenges as well which might hamper the productivity and top line and bottom-line of the business. Challenges like paper works, over stocking, stock out, inventory management etc are difficult to manage.

There are few tips that can do wonders if you are looking at managing multiple warehouses with Shopify, Woocommerce and Magento.

Shopify Multiple Warehouse Management :

Shopify provides an excellent technical infrastructure to scale your business across the globe. However, they do not have a comprehensive multi location fulfilment center support yet. Not a lot of popular extensions are available that addresses the issue.

Automation of WMS is the solution for managing multiple warehouses.

Magento Multiple Warehouse Management :

Magento has got few limitations when it comes to multiple warehouse management. It does not support multiple warehousing in the current form.

However,

There are few extensions that enables multi location warehouse. If you need anything extra apart from these features you need to custom build them.

Here are some popular extensions that can enable multi -location/multi warehouse inventory management in Magento:

Multi location inventory by Aitoc, Multi Warehouses by Magenest, Inventory Extension for Magento 2 by Boost my Shop.

Although these are opensource extensions, they lack the full-fledged warehouse management required for each warehouse to work in sync.

WooCommerce Multiple Warehouse Management :

WooCommerce does not plan to add the multiple warehouse feature in near future for their free version. However, they are planning to make it a premium feature. There are few extensions which are not well known among the users and lacks full functionality.

Again you need a cloud based WMS that can handle and co-ordinate among all the warehouses to make your business streamlined.

shopify multi warehouse inventory management

What Features to Look for In a WMS ?

The solution to manage multi location warehouses is to implement a WMS that has got advanced features to assign, redirect, restock inventories on real time basis. Before choosing the correct WMS, one must understand how they can optimise the process of managing multiple warehouses and then opt for a system that fits the bill perfectly as well as value for money.

We have listed down few essential features critical for a comprehensive WMS.

  • Cloud based system

A WMS for multiple location which is cloud based allows you to monitor your inventory from anywhere on a real time basis. It removes physical boundaries which is important for multiple location management.

An added advantage of a cloud-based system is it allows updating and viewing of your realtime inventory status. This means that you can ship goods to a customer from your warehouse in UK while sitting in your office in Paris and track all the details simultaneously.

  • Option to set stock level and re-order alerts:

To identify maximum level, minimum level, average level and reorder level for each SKU per warehouse is very crucial to achieve optimum level of inventory management. It helps you reduce cost of overstocking and out-of-stock situations where you lose out on sales.

While managing multiple warehouse facility, the over booking situation can easily be eliminated if you have a real time data of available stock with warehouse details.

  • Inventory Forecasting tool:

Inventory forecasting tool is very crucial to understand the pattern of stock movement. It is not necessary to maintain each sku in every warehouse owned. have backup plans for each aspect of inventory management.

Be proactive and prepared to any possible issues. Use a tool that can analyse the sales pattern and generate a forecasting report using data intelligence. It will save a lot of cost and time involved in inventory management.

  • Make Warehouse wise inventory record:

While keeping records of the available inventory, it is always advised to keep the record warehouse wise so that any overbooking can be redirected to the available warehouse to be fulfilled.

  • Automate Warehouse Management

Automation of each warehouse includes cycle count, Barcode scanning, serialization of stocks, Shelving, PO generation, Quality Check, Put away option, gate pass and a lot more. These features help optimise the entire warehouse management system right from procurement to dispatch.

A perfect WMS requires all the features that reduces your time and save you money.

  • Identify Stock Demand segregated Geographically

Multiple geographic locations will have different demands, choices. The Omnichannel solution must have excellent data analytics tool to provide report on the demand pattern on the basis of warehouse location and season of sale.

  • Manage damaged stock inventory

When you are in to handling goods, one of the harsh reality is damaged stock.

In eCommerce business it increases many folds. Even you might receive damaged good from a supplier or an employee might unintentionally damage a product. These unfortunate incidents if not managed well, can take the inventory management process for a toss.

Imagine a scenario where you have 1 product and that is a damaged one. You have not marked that as a damaged good and you receive an order from Shopify to fulfill. It will have a bad experience for the customer. So having a damaged goods feature is a critical feature in your WMS.

  • Have multiple supplier management for high demand products

Fast moving items are items that have a huge demand, so you may end up with shortage of those items before you notice that. Therefore, its always safe to have multiple suppliers who can constantly fulfil high-selling items in the stock.

Your WMS should be capable of handling multiple suppliers for same SKU and place replenishment orders when the stock level hits warning level.

  • Regularly audit stocklist Report:

Inventory Count feature is used to avoid unexpected stock shortages. All these reports and dashboard must reflect data that will help you understand your inventory status on a regular basis across the warehouses.

The WMS should work as an intermediary between sales channels and warehouses. Inventory assignment, forecasting etc are crucial requirements for a business operating with multiple locations.

This helps in reducing losses due to over selling and increases brand value with better customer satisfaction. Faster delivery helps growth in sales in long term due to enhanced reputation in marketplaces.

So, choose your WMS carefully to grow your business.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
Jack Ma, Founder of Alibaba Group.

Etsy.com Inventory Software for Omni Channel Commerce

Etsy.com Centralized Inventory Management Software

Manage your inventory and orders from a centralized dashboard across all your sales channels. Increased Inventory exposure, sales growth and higher profitability through optimized multi-channel streamlined business

Enterprise tech to manage Etsy.com Business

EasyEcom is enterprise grade technology aiming to accelerator growth for Etsy.com sellers through optimised inventory and order solution. EasyEcom will automatically sync inventory across all your channels, provide advance predictive analytics, and simplify fulfilment by unifying orders from across platforms.

WHY EASYECOM?

Technology of choice for more than 10,000 companies


With modern retail becoming omni-channel, its important for brands to upgrade their technology backbone to support plethora of use cases. EasyEcom experienced this first hand by working with thousands of retailers across the world.

Automate your Etsy.com Inventory and Order Management

No more manual entries, no more blocking stock channel wise. Now EasyEcom will enable your business for omni-channel model including Etsy.com sales. EasyEcom drives profitability by eliminating stockouts and instantaneously updating inventory upon stock arrival and dispatch.

Reconcile your Etsy.com Business

EasyEcom unifies all your sales channels including Etsy.com into one single powerful dashboard. You can reconcile your payments and returns with our advanced reconciliation tool to grow your business. A comprehensive reconciliation report helps you track unsettled invoices, claim compensation for lost returns, verify extra deductions and a lot of additional benefits.

Advance analytics for Etsy.com business

From discovering sales trends across channels, calculating margins on SKU, category levels to planning stock replenishment strategy for upcoming season – EasyEcom solves it all. Analytics technology only available to fortune 500 companies earlier now made available at an affordable costs.

What brands have to say?


Hear it directly from our esteemed clients, then give it a spin

Provogue (Fashion & Apparel)

We have been using EasyEcom to manage our warehouse that caters to entire eCommerce including our Magento store and various eCommerce platforms like Amazon, eBay, Flipkart etc. With EasyEcom, our order volumes have grown almost 2.5x due to efficiency and error free inventory control and order processing.

Provogue (Fashion & Apparel)
Luffy Pets Store

Before EasyEcom, we had a team of 4 managing and planning inventory and still making tons of mistake causing us to lose business worth millions. Glad to associate with EasyEcom and streamline our business. We are now among top 1000 Amazon sellers globally.

Luffy Pets Store

jet.com Inventory Software for Omni Channel Commerce

jet.com Centralized Inventory Management Software

Manage your inventory and orders from a centralized dashboard across all your sales channels. Increased Inventory exposure, sales growth and higher profitability through optimized multi-channel streamlined business

Enterprise tech to manage jet.com Business

EasyEcom is enterprise grade technology aiming to accelerator growth for jet.com sellers through optimised inventory and order solution. EasyEcom will automatically sync inventory across all your channels, provide advance predictive analytics, and simplify fulfilment by unifying orders from across platforms.

WHY EASYECOM?

Technology of choice for more than 10,000 companies


With modern retail becoming omni-channel, its important for brands to upgrade their technology backbone to support plethora of use cases. EasyEcom experienced this first hand by working with thousands of retailers across the world.

Automate your jet.com Inventory and Order Management

No more manual entries, no more blocking stock channel wise. Now EasyEcom will enable your business for omni-channel model including jet.com sales. EasyEcom drives profitability by eliminating stockouts and instantaneously updating inventory upon stock arrival and dispatch.

Reconcile your jet.com Business

EasyEcom unifies all your sales channels including jet.com into one single powerful dashboard. You can reconcile your payments and returns with our advanced reconciliation tool to grow your business. A comprehensive reconciliation report helps you track unsettled invoices, claim compensation for lost returns, verify extra deductions and a lot of additional benefits.

Advance analytics for jet.com business

From discovering sales trends across channels, calculating margins on SKU, category levels to planning stock replenishment strategy for upcoming season – EasyEcom solves it all. Analytics technology only available to fortune 500 companies earlier now made available at an affordable costs.

What brands have to say?


Hear it directly from our esteemed clients, then give it a spin

Provogue (Fashion & Apparel)

We have been using EasyEcom to manage our warehouse that caters to entire eCommerce including our Magento store and various eCommerce platforms like Amazon, eBay, Flipkart etc. With EasyEcom, our order volumes have grown almost 2.5x due to efficiency and error free inventory control and order processing.

Provogue (Fashion & Apparel)
Luffy Pets Store

Before EasyEcom, we had a team of 4 managing and planning inventory and still making tons of mistake causing us to lose business worth millions. Glad to associate with EasyEcom and streamline our business. We are now among top 1000 Amazon sellers globally.

Luffy Pets Store