Managing tens and hundreds of inventory without an organised system in place or methodical analysis tools, especially in e-commerce businesses, can turn out to be a time-consuming process, often resulting in increasing inventory levels with a shortage of fast-selling, profitable items. Without optimizing inventory, organizations run the risk of overpaying but underperforming.
It is 2020 and the mainstream of shopping is changing. No longer do we associate with brands based on just their aesthetic. Customers are now looking for a personal connection with brands. They pick the ones that align with their own values. Brands aren’t intangible anymore. Rather, they are perceived as a person and sustainability is one of the most important attributes that is looked for.
As travel restrictions, quarantine measures, social distancing, and other measures arising from the pandemic kick in, it is exposing the cracks in e-commerce. A common problem most eCommerce retailers are facing is the unprecedented shift of multiple businesses to eCommerce. With financial difficulties rising in every sector, all businesses are going eCommerce to profit off the global audience. It changes things for the pre-existing players and others, as they have to fight hard to keep their ranks high and deliver quality service.
The fashion industry is finally seeing the adverse effects of its impact on the environment. Not just that, activists don’t flinch before calling out unethical practices of fashion labels. Today’s fashion enthusiasts (a lot of them, at least) are inquisitive. They demand to know where their money is going and rightly so! While on the one hand fast fashion is still widely consumed, on the other, there is a considerable growth of sustainable brands that mean well for the planet and their suppliers.
More often than not, Indian brands are assumed to focus on reflecting India’s vibrant heritage. But over the years, that has changed. The new age of home-grown Indian brands looks beyond celebrating the magnificence of India’s austentatious culture, instead takes into account its subtleties and idiosyncrasies. Here is a list of 8 such brands that are designed for the modern, cosmopolitan Indian. They also go beyond just brick-and-mortar and have embraced the digital space.